As Spring 2025 draws to a close, we couldn’t let the season pass without celebrating one of our favorite trends, the clean girl aesthetic. What started as a beauty trend, think glowy skin, slicked-back buns, and simple gold hoops, has gracefully expanded into fashion, wellness, and now, home design. And we fully expect it to linger well beyond the season.
The clean girl look is all about intentional simplicity: fresh, minimal, elevated. And nothing embodies that better than the natural elegance of linen.
The Clean Girl Aesthetic, Explained
The clean girl movement first came about in 2021 and gained popularity on TikTok and Instagram. After the global pandemic of 2020, there was a strong desire to simplify, and self-soothe at home. To strip away excess and focus on self-care, wellness, and effortless beauty. From dewy skincare routines to understated neutrals in our wardrobes, this aesthetic has evolved into a full lifestyle. Today, it influences not just how we dress, but how we decorate, eat, and live. In the home, it's about curating a calm, uncluttered space that feels both grounded and refined.
Why Linen Is a Perfect Fit

Linen perfectly complements the clean girl aesthetic with its organic texture, breathable nature, and relaxed drape. Unlike heavily processed fabrics, linen’s slight wrinkles and soft movement feel authentic and unfussy. Linen is the textile version of "perfectly imperfect." In the home, linen offers a neutral foundation that allows natural light and subtle details to shine, creating a sense of calm and understated luxury.
Minimalist Patterns: Quiet Luxury
Mixing solids with soft, and easy patterns is the clean girl version of print mixing. Think delicate stripes, tone-on-tone textures, and subtle contrast. Our Narrow Stripe Collection offers a perfect example of a barely-there pattern that add interest without overwhelming the simplicity of your space. Pair them with the heathered solid Athena Tablecloth for a complete, polished setting.
Setting the Tablescape
A clean girl tablescape focuses on intention. Use a limited color palette, think soft whites, warm beiges, muted greens. Incorporate small, fresh centerpieces like a single vase with crisp white tulips or simple eucalyptus stems. Limit the number of items on the table to keep the look streamlined and effortless. Linen napkins folded simply at each place setting add the finishing touch.
Clean Girl Recipes to Match
Of course, this aesthetic doesn’t stop at skincare and décor. The clean girl approach also inspires what we serve. Light, nutrient-focused recipes feel right at home here, think matcha lattes, cucumber salads, and the now-famous Hailey Bieber Erewhon Strawberry Glaze Skin Smoothie. Pair your minimal table with equally fresh and beautiful recipes to complete the vibe.

Hailey Bieber's Strawberry Glaze Skin Smoothie
How to Properly Care for Your Linens
Clean living includes clean linens. To keep your table linens fresh and long-lasting, wash them in cool water with a gentle, natural detergent. Tumble dry on low or line dry for the most natural result. Embrace linen’s signature texture, no ironing required for that relaxed, look that only gets softer with time.
Will It Last Beyond Spring?
Will the clean girl aesthetic last into summer and beyond? Trends come and go, but the timelessness of this design feels like it’s here to stay. Whether you're styling your wardrobe or your home, soft linens and neutral tones always feel fresh, grounded, and effortlessly elegant.
Photo Courtesy: The Oblist
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